Buying a ticket and a replica shirt for the 2026 World Cup could cost the average worker in some countries nearly two months’ wages, while fans in others need less than a day, according to new analysis by Gambling.com
The study looked at 48 countries and calculated how many days a formal-sector worker would need to work to afford a match ticket and a home jersey. Researchers used 2024 wage data from the World Bank and compared it to retail prices. They assumed a 22-day working month and converted currencies using mid-market rates p May 21, 2026.
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| Days of labour needed to buy a World Cup match ticket, by country. Workers in DR Congo face the steepest burden at 29 days, while those in Switzerland need under half a day. |
The gap is stark for tickets alone. In the Democratic Republic of Congo, it would take 29 days of work more than a full month for the average formal-sector employee. Fans in Egypt, Ghana, Senegal and Haiti also face bills equivalent to more than a week’s pay.
Across most of Western Europe and North America, the figure sits below two days.
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| Price increase for official replica home shirts, 2022 vs 2026. Puma led with a 25% hike, followed by Nike at 16.7% and Adidas at 12.5%. |
Puma’s replica shirt jumped from £67.99 to £84.99, a 25% increase. Nike rose 16.7% to £89.99, making it the most expensive. Adidas had the smallest rise at 12.5%, also landing at £84.99.
Gambling.com said the figures only reflect formal-sector wages, which leaves out the informal workforce. In many lower-income countries, informal jobs make up most employment. That means the real cost for most fans is likely higher than the numbers suggest.
Disclaimer: This article is based on a press release and analysis received via email from Gambling.com, Figures are presented for informational purposes only and have not been independently verified by EgungwuChukwuka.ng



