T he city of Enugu was transformed into a sea of joy and celebration on April 5, 2026, as the Coal Camp Carnival took over the streets. With a theme of "Tomorrow is Here," the event brought together over 400,000 people to celebrate the rich cultural heritage of the Coal Camp community and show appreciation for the administration of Governor Peter Ndubisi Mbah. The carnival was a spectacular display of dance, music, masquerade performances, and cultural exhibitions, with participants showcasing their support for the governor's leadership. The event, sponsored by Dr. Ibenaku Harford Onoh, was a testament to the strong bond between the Coal Camp community and Governor Mbah's government. In his address, Dr. Onoh commended the unity among Coal Camp residents and reaffirmed the government's commitment to delivering good governance. He noted that the carnival theme was a nod to Governor Mbah's transformative impact on the community, citing the numerous infrastructu...

BY EGUNGWU CHUKWUKA BENJAMIN ‎L ast week, I came across a video on social media in which the creator asked his audience why women are mostly featured in beauty product advertisements, and men are used to promote items such as medications and painkillers. I do not recall the creator's name or know the exact purpose of the video, but it reminded me of a memorable lecture by my advertising lecturer, Mr. Sotayo-Aro. ‎On that day, the advertising lecture, which was centered on 'advertising appeals', ran beyond its scheduled time. This experience provided me with the knowledge to explain the reasons behind traditional gender roles in advertising. Although advertising firms are now breaking these stereotypes by featuring men in beauty product ads and women in promotions for more serious products and services, this is because these ads are designed to resonate with societal expectations and target modern consumers. ‎In Africa, Nigeria to be specific, women have traditionally been a...