T he Federal Government has ordered the Advertising Regulatory Council of Nigeria to clear all unpaid debts in the advertising industry.   Minister of Information and National Orientation, Alhaji Mohammed Idris, issued the directive dated April 15, 2026. The move supports the government’s Renewed Hope Agenda and aims to reduce financial stress on media houses while building a more reliable income flow for the sector.   To enforce the order, ARCON will work with the National Broadcasting Commission and other industry leaders to push a “zero tolerance” stance on advertising debt.   As part of the effort, the government has rolled out a new framework. Under the new Credit Policy and Payment Threshold, all payments for ad services must be made within 45 days. The rule covers Media Purchase Orders and Local Purchase Orders. Companies that miss the deadline will pay interest on the unpaid amount at current market rates. The policy falls under the Advertising Indu...