M eta has blocked TikTok's parent company, ByteDance, from advertising on Facebook and Instagram in the United States and six other countries. A Meta spokesperson confirmed the move on Thursday. Bloomberg News first reported it, according to the New York Post. The ban takes effect immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and also applies to outside advertisers whose campaigns direct users to TikTok or other ByteDance products in those countries. The decision deepens a rivalry that has been building for years. TikTok has grown into one of Meta's strongest competitors, battling for users, top creators and advertising revenue. Defending the move, Meta said it has no obligation to promote a direct rival. "We don't have to run ads from a competitor whose goal is to pull people off our apps," the company said, adding that refusing to sell promotion services to a competitor is common business practice and that it will continue to comp...