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Netflix will stream every match of the 2030 FIFA World Cup to viewers in Spain and Andorra, in its biggest move yet into live sport.
The streaming giant announced the deal in a blog post on Tuesday. It will carry all 104 games of the tournament, which Spain, Morocco and Portugal will host.
Beyond the matches, Netflix says it will produce pre-match, half-time and post-match shows aimed at Spanish audiences.
Not everything will sit behind a paywall. Netflix will offer one game free on every matchday in Spain. Games featuring the Spanish national team, both semi-finals and the final will also be shown free-to-air.
Netflix’s Chief Content Officer, Bela Bajaria, said the deal reflects the company’s aim to connect with people around the world through major sporting events. Bajaria said few events bring people together like the World Cup, and recalled being in the stands this year when Spain won the trophy. According to Bajaria, the passion and pride on show become part of a nation’s culture and are remembered for generations.
Bajaria added that Netflix is delighted to bring every game to fans in Spain and Andorra, and that for Spanish supporters, welcoming the world as reigning champions on Netflix will be a special moment.
FIFA Secretary General Mattias GrafstrΓΆm also welcomed the agreement. He said FIFA was glad to build on its existing partnership with Netflix and described the 2030 edition as a special one. GrafstrΓΆm said both sides want to bring fans closer to the game and let as many people as possible share in the excitement.
The deal adds to Netflix’s growing list of live sports. The company already holds the rights to the 2027 and 2031 FIFA Women’s World Cups, which Bajaria said cover the United States and Canada. Netflix has also moved into boxing, and recently secured exclusive worldwide rights to the December 11 heavyweight fight between Britain’s Anthony Joshua and Tyson Fury.
