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Elon Musk, has announced a new policy to ban low-quality and misleading adverts from the platform.
Musk said all paid promotions will now be required to meet a reasonable aesthetic standard. He made the announcement on the platform, stating that the move is aimed at improving user experience and cleaning up the feed.
Under the new guideline, X will no longer accept adverts that are visually unappealing, have chaotic layouts or low-resolution images, use loud and disruptive audio and visuals, carry aggressive or harsh messaging, or make exaggerated and misleading claims.
Since acquiring the platform, Musk has faced the challenge of sustaining advertising revenue while keeping users engaged, amid complaints about sensational and poorly produced promotions on the feed. The company believes that enforcing a higher visual standard will improve the overall quality of the platform and create a better environment for major brands.
X is yet to release detailed guidelines on what constitutes the new standard or how it will be enforced.
